Brand Identity and Art Direction for the fast casual Italian restaurant Sushitare, based in Rome.
The concept of the owner was to create a mix between the traditional Italian food and the Japanese culture of sushi.
The concept of the owner was to create a mix between the traditional Italian food and the Japanese culture of sushi.
The idea of the logo is to use the fork classic element for the Italian culture of food, instead the chopstick, to create an iconic dissonance that can explain the mix of the purposed food.
